Brooklyn, NY 11217 /
718.701.4532 / todd@portnoff.com
Razorfish / New York, NY / Jul. ‘13 – Aug. ‘14
· Returned to Razorfish on a contract basis to oversee the Uniqlo account, including the launch of AEM as the CMS for the US site, and the design of global platform including specific features and development for a Taiwan launch and a subsequent EU/UK launch.
· The account included up to 4 Project Managers leading up the various phases of work, a development team, and a creative and user experience design team.
Huge / Brooklyn, NY / Sept. ‘10 – Apr. ‘13
·
Program manager for one of the company’s largest and most strategic accounts, Comcast.
·
Led redesigns for media site, Bio.com and ecommerce experience, Under Armour, including strategy, design and front end technology development.
·
Within the Project Management department, managed ten direct reports, including assoc. PMs, PMs and Sr. PMs, handling oversight, growth, performance and reviews.
·
Project highlights:
Comcast
·
Oversaw four project managers running multiple project tracks including strategy, design and front end development.
·
Led the design of a revised Comcast.com, a new mobile site, an industry leading ecommerce experience, a new help site and self service account features. All included interim quick wins, as well as next generation full scale redesigns.
·
Supported ongoing maintenance of Comcast’s web properties and operations
·
Provided creative concepting for future looking and innovative features
Bio.com
· Led the redesign of the new Bio.com, which relaunched the property by featuring the connections among celebrities and historical figure, and – though the integration of social networks – to the site’s users.
HARD CANDY SHELL / New York, NY / Nov. ‘09 – Sept. '10
·
Led business
operations, including financial management, financial planning, new business
development, proposals and staff allocation, for a user experience design
start-up.
·
Defined project approach, scheduling and resource assignments across many
simultaneous projects.
·
Developed proposals and SOWs; reviewed and developed contracts.
Razorfish
/ New York, NY / Aug. ‘02 – Oct. ‘09
·
Selected to lead many of the company’s most innovative and challenging projects
including engagements for Billboard.com,
CNN.com,
Universal Music, NBC Universal,
Newscorp,
GE, U.S. Navy, Condé
Nast, CBS Radio, Fairchild Publications and others.
·
Managed Sr. PMs
including compensation, performance feedback and career mentoring.
·
Defined the process
for project management interviewing; led the development of process and tools
for the NY office.
·
Project highlights:
Billboard.com
·
Led design and
development team to build the new Billboard.com, re-envisioning the brand,
concepting and designing a new consumer-facing online music product over an
aggressive six month timeframe.
·
Managed an integrated
team including Razorfish, client and off-shore developers.
·
The new site launched
July 2007 to critical acclaim and significantly increased traffic.
Hulu
·
Worked with NBC
Universal and Fox to design a new experience for online video.
·
Built a cross-disciplinary team of 36 operating at a very fast pace with an
iterative style aimed at pursuing a highly aggressive timeline while still
focusing on product innovation.
·
Maintained the flexibility in approach to completely rethink the product
features and design in response to changing company leadership and goals.
CNN.com
·
Led the design of the
next generation of CNN.com (live from Jul. ‘07 to Oct. ‘09).
·
The project included
strategy, information architecture, visual design and functional analysis teams
developing an ad strategy, video strategy, page designs, functional
specifications, a style guide and interaction prototypes.
·
On launch, the
redesigned site quickly achieved increased usage.
GE ADVANCED MATERIALS - SILICONES – Customer Center
·
Upgrade and redesign of a B2B web application enabling web purchasing of major
industrial products by customers worldwide, featuring complex entitlements and
display in eight languages.
·
The implementation included a J2EE front end connecting to GE’s SAP 4.6 for
real-time inventory, order entry and order status.
·
Design, development and rollout of the system involved stakeholders in the
Americas, Europe and Asia to gather requirements, finalize design, and implement
a training and rollout plan.
SCIENT
/ New York, NY / Aug. ‘99 – Mar. ‘02
Sr. Project Manager
·
Managed business
analysis/strategy, user research, information architecture, content, creative
design, technology and QA teams.
·
Defined and executed
projects, including project vision, scope, project plans, budgets, and delivery.
·
Facilitated working
sessions for requirements definition, design review and issue resolution.
·
Project highlights:
MLB.COM
·
Managed the
development Major League Baseball’s league portal, and sites for all 30 baseball
clubs, realizing the benefits of centralized costs, shared revenue and
strengthened branding.
·
Oversaw a team of up
to 80 including project managers and business analyst, development, FET, visual
design, infrastructure and QA teams to rollout features including:
o
Interwoven TeamSite implemented as a CMS at over 30 locations, with local staff
trained.
o
Development of an advanced online baseball statistics package for season and
historical statistics, as well as a live in-game statistics feed.
o
Subscription audio functionality co-developed with Real Networks.
o
Online ticketing developed with Tickets.com.
o
Community and commerce
features with several vendor partners.
·
Assisted in the creation of the new MLBAM company including staffing and organizational structure recommendations.
·
Upon launch, MLB.com became the second
most popular sports site.
THOMSON – Thomson.com
· Worked
with Thomson to unify the company's many strong brands within a corporate site
that showcases the depth and breadth of its product offering.
· Oversaw
various client divisions in the collection and migration of content from legacy
marketing sites to a new, central corporate marketing site developed with
Documentum 4i and Weblogic.
· Reviewed
user-facing Documentum input templates, and collaborated on refinements to UI.
THOMSON – MyTHOMSON Intranet
· The MyTHOMSON
Intranet
was built to unify the company internally as Thomson.com did externally.
· Led
the migration of divisional intranets to an enterprise-wide platform on Plumtree
Portal Server.
CIRQIT
· Managed
the detailed design and engineering phase of Cirqit's Order It! system, a B2B
ASP for commercial print procurement. The
system enables employees of corporate clients to enter complex printing
specifications for bidding by their print vendors, and tracking of job progress.
· Served
as the project lead for a team that included 30 people from 4 subcontract
companies.
MASTERCARD CPS
· Oversaw
a team in the redesign of the Corporate Payment Solutions site for MasterCard.
· Worked
with stakeholders across the organization to ensure diverse interests were
represented.
· Developed plan and managed resources jointly with MasterCard's in-house technology group.
THINK NEW IDEAS
/ New York, NY / May ‘98 – May ‘99
·
Led in turn-around of
the Avon.com account from client with a historically troubled relationship into
a reference account.
·
Translated
requirements into functional specifications, schedules and budgets for various
projects including creative design, technical implementation and site
maintenance activities.
·
Oversaw teams of
creative, strategy, technical and QA resources.
·
Assisted in pitching
business to new and existing clients.
EARTHWEB, INC
/ New York, NY / Oct. ‘96 – May ‘98
Producer, Developer Direct (Mar ‘97 – May ’98)
·
Managed a team in the
requirements definition, design and implementation of the new version of the
Developer Direct e-commerce site using BroadVision One-To-One.
·
Supervised integration
of 3rd party processing for payment, fraud screening and secure ESD.
·
Presided over
maintenance of legacy site including daily transactions, systems problems and
QA.
Vendor Relations Manager (Oct.
‘96 – Mar ’97)
·
Pitched new developer
tool publishers for ESD sales of their product on the Developer Direct store.
Negotiated contracts. Oversaw collection of all elements for publisher's
listing.
·
Handled customer
inquiries and problems, and oversaw reporting or transactions to accounting.
HALLMARK ENTERTAINMENT, INC. /
New York, NY / Dec. '95 – Oct. '96
Assistant to SVP, Worldwide Business Development
/ Interim Manager, International Sales
· Supervised
international agents' deals for licensing products in major worldwide
territories.
· Reviewed,
approved and tracked international agency contracts.
· Created
White Paper on costs and benefits for corporate site on the World Wide Web.
· Negotiated deals for international licensing of Hallmark properties by software publishers.
EDUCATION
HARVARD UNIVERSITY
/ Cambridge, MA / 1989 – 1993
·
BA, Graduated
Cum Laude. Harvard College Scholarship
for excellence.
·
Concentration in Asian
Studies specializing in Chinese history.
NANJING UNIVERSITY
/ Nanjing, Peoples Republic of China /
Fall 1992
·
Studied with the
Council on International Exchange Education in mainland China.